Ciserom receives the award of Cel Mai Promițător Brand Românesc (The most promising Romanian Brand), at the second edition of the Seed Consultants initiated program

Ciserom SA Sebeş, a brand that became a point of reference on the shortened list of the Romanian socks producers, has proven one more time that its history of 85 years means both experience and a confirmation of its value. Despite a tough competition, Ciserom comes back on the market and wins the second edition of the competition for Romanian brands. “Cel Mai Promiţător Brand Românesc” is a contest initiated by Seed Consultants and the prize consists of the implementation of an entire rebranding program, meant to empower the present brand and to develop it into becoming an international brand.

One of the objectives of this program is raising the awareness of the Romanian branding consultancy and the importance of its role in the success of any Romanian business. On the other side, the scope is sustaining and developing valuable Romanian brands. Seed Consultants is a Romanian branding and design consultancy company, exclusive partner of Landor Associates in Romania, the largest branding agency worldwide. The portfolio of Seed Consultants encounters important brands such as Scandia Food, Petrom, Antena 1, Radio ZU, GSP TV, Gazeta Sporturilor, Agrofam Holding.

Winning this prize enhances the belief that the road which Ciserom chose is the only viable way for imposing its products both on the Romanian and the international market, despite the sacrifices that had been made along the way. The socks producer Ciserom Sebeş finished 2011 with a turnover of EUR 4.2 million, increasing 12% comparing to former year. Moreover, the company won one of the prizes from Best of Business at “The highest values of exports of the companies with Romanian capital in the county” category.

The businesses of the company are sustained, first of all, by the exceptional quality ratio, by the appeal of the latest models and by the collaborations with the actual clients. The company from Sebeş produces 600 000 pairs of socks per month, while last year the production increased by 4%. The number of employees of the company is 306 at the moment.